e-Miles reserves the right to share information you provided in summary and/or aggregate form with our sponsors, our partners and other third parties. Summary information is data that describes the interest profile and demographics data of a Member without specifically identifying the Member. For example, this data does not contain personally identifying information such as a full name or e-mail address. Aggregate information is data that describes the interest profiles and demographics of Members as a group (in the aggregate) without specifically identifying any single Member who helps comprise that group. This data also does not contain personally identifying information such as a full name or e-mail address but describes group interest profiles (for example, car brand preferences of Members as a group) and group demographic information (for example, the average age of Members as a group).

Only with your consent will we share your enrollment contact information, including your full name, zip code and e-mail address, with marketers and advertisers who message you through the e-Miles Service. If you so desire, this will enable you to foster a relationship with the marketers and advertisers and receive electronic communications from them. While we enter into agreements only with major brands with good business practices, e-Miles will not be responsible for marketers' and advertisers' actions, including, without limitation, their use of information you supply to them.

We use other third parties such as our Sponsors (airline, hotel and other loyalty programs) to provide rewards for participating in our e-mail and web service program. When you sign up for the e-mail and web service program, we will share your program specific membership number and other information as necessary for the third party to provide that service.

These third parties are prohibited from using your personally identifiable information obtained from e-Miles for any other purpose including their own marketing. However, if you have elected to receive Sponsor promotions through a separate designation of preferences as a member of the Sponsor program, you will need to change your preferences directly with the Sponsor should your e-mail preferences change.

e-Miles may, from time to time, invite you to participate in online surveys. The information requested in these surveys may include, but is not limited to, your opinions, purchase history and purchase intent regarding consumer and/or business products and services. Again, you are not required to provide us with this information. The information collected by these surveys may be used by e-Miles to customize and tailor your experience with the e-Miles Service and website. We reserve the right to share this information in summary and aggregate form with third parties.

e-Miles may supplement the information you provide with statistical information that we obtain from third parties. We use this information to target our communications with Members more appropriately.

A cookie is simply a small text file containing information about the user that is placed by a website on the user's hard drive. e-Miles places a cookie on your computer when you complete the registration form or log into the e-Miles website. e-Miles uses the cookie to recognize you when you visit our website so that we may provide you with customized pages based on information in your Member account or profile. The cookie is also required to log in and view Member-specific information on the website. We may also use cookies to track certain information about you based upon your activity on our site or on a third party's sites. This information may include the URL that you just came from (whether this URL is on our site or not), which URL you next go to (whether this URL is on our site or not), what browser you are using and your IP address. We may use this information to conduct internal research on our Members' demographics, interests and behavior to better understand and serve our Members. We reserve the right to share this information in summary and aggregate form with third parties.

Web Beacons/Web Bugs

We employ and our third party advertising partner employs a software technology called Web Beacons (a.k.a. clear gifs, pixel tags, Web bugs) that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, Web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We normally do not tie the information gathered by Web beacons to our customers' personally identifiable information. Sometimes, when a member takes an action on our site or an advertising partner's site, a web beacon will inform e-Miles of such action so appropriate miles can be awarded.

We use Web beacons in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see "Choice/Opt Out".

From time to time, we may allow a third-party media service to display content on our site. These third-party media services may use cookies within their content, but we have no access to or control over these cookies or the goods and services they market.

The e-Miles site may contain links to other Internet sites that are not operated or controlled by e-Miles. We cannot control and are not responsible for the privacy practices, content, or goods and services available on such websites.

From time to time, we may send you additional e-Miles earning opportunities which are promotional in nature. You will only receive these earning opportunities because you have signed up for our service.

Out of respect for your privacy, we present the option not to receive these types of communications. Please see 'Choice/Opt Out'.

From time to time, we may send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send an e-mail.

Generally, you may not opt-out of these communications which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

Based upon the personally identifiable information you provide us, we will send you a welcome e-mail to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by e-mail or telephone, in accordance with your wishes.

We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you give us your postal address but do not wish to have marketing material sent by us to that address, you can indicate your preference on the collection form.

If you no longer wish to receive our communications, you may opt-out of receiving them by following the instructions included in each e-mail communication or by emailing us, at info@e-Miles.com, or you may contact us at 8401 N. Central Expressway, Suite 1000, Dallas, TX 75225 to opt-out.

You will be notified when your personal information is collected for use by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.